Since there's no open captions for me to understand what it is talking about but its action shows how a burger looks and how big it is for people to eat. Maybe it was talking how unhealthy to eat it for your life. On television, people who works for any commercial television network might want a large something to catch audience's attitude, who watches television, however this kind video clip might be not so interesting for people to watch it so they would ignore it anyway. Maybe if we prove more evidences about McDonald's unhealthy nutrition food and show daily how employees cook, clean, put food in same food... etc. It could get audience's attitude. Mostly vegans or vegetians would be happy to obey to protect against fast food but whole United States people might be disagree with us even if we told them that is not healthy food for them.
The immediate context of this video clip was for not only America but could be generalized for the entire world. The comercial for the Big Mac was formatted to give the audience the knowledge of what they would be eatting if they consumed a Big Mac. However, they did not just say the amount of fat in a Big Mac or "Don't eat it!" They showed the McDonald's burger ready to be comsumed by a buyer, who recalls the disturbingly disgusting facts about the burger, only to end it with the guy deciding not to eat it. This was to show the audience the choice they should make, not only for with a Big Mac but all fatty junk foods. The reason this ad might not be able to be aired on television is because this ad simply isn't up to the normal standards of television ads. Whenever television posts an ad against a certain topic. i.e. cigerettes or fatty foods, there has to be a certain lightness to the subject. However, this ad gives the claim of policy (saying no to fatty foods) in such away that the consumer feels that it is still up to them to choose what to do on this subject. However, the American audience has been hearing the same facts of how fast food is bad for the body for years, so this ad has no real effect on its views. Though because it has never been shown on television the number of viewers are limited at best and so it cannot work on the general audience. And without a large, diverse audience, how can someone tell if the commercial was all that effective?
I think that the immediate context of this video clip is to make people realize that fast food is bad for you or maybe this video clip was to persuade the people to stop eating junk food. The intended audience is for everybody and how bad it is for the body. I think we all know how bad fast food is such as McDonalds, Wendy’s, Bojangles, Jack in the Box, etc., but we eat the food because we like it. The location of the spot influences its effectiveness by notifying the audience to watch out what they eat. I think the reason why this ad is not on television because it’s not strong enough to transfer on the television standard. The video clip needs to be longer and add the main points to make it effective and make people realize how bad it is for the body.
What a strange commercial. I was not interested in it at all. Actually, I think it could have done better. McDonald is really popular all over the world today. So if you want their customers to not buy a big mac for lunch or dinner you need to do better. Yes, it could be that someone's attitude does not like the big mac and want to inform everyone that it is really unhealthy. But the advertisers must understand that when McDonald's advertised for their customers they make sure that they grabbed the audiences' attention. Indeed, it is true that fast food are the worse food for every person but still fastfood restuarants are not going out of business. It just that when getting people's attention about food make sure it has something in the ad that really makes it grossed for everyone.
After reviewing the video clips, and being disgusted I believe the intended audience of this video was for Americans, because people in the public are always talking about how over-weight the American is. The clip intentionally says that “52% of the calories come from fat.” So, why should we eat this food, that is way unhealthy and only puts on more pounds. Adbusters doesn’t change how I view the commercial , I think they should get their own commercial time because they show what is really going in the burger joints. It presents the truth of why Americans are over-weight. Also the fact that it’s McDonalds, McDonalds food is full of fat, and it’s not healthy. I think this argument is very affective to me. It makes me not want to eat McDonalds because of all the fat that is in one hamburger,gross. The trends of obesity around the world only more helps my decision to be careful what I eat, and be careful how much McDonalds I eat. I believe that all Americans should cut back on the fast food, and take more control over what they put in their mouth. Do you really want more fat going into your thighs ladies? That’s what I thought, none of us do.
1. The main context of this video clip is a claim of policy. It is urging people anywhere in the world with a McDonalds to take a specific stand and course of action. I think they do the desired action in the video by having a Big Mac consumer ready to eat his/her burger. Then they tell him/her the nutrition facts of their meal and they put it down. Since most people don’t know about Adbusters or what it is then this commercial is very effective at all. How do you expect this clip to influence anyone when they don’t even know it exists? 2. I went to the website given in the glossary for Adbusters and learned that it is a journal of mental health. I still don’t know the purpose but I’m sure it would help if I knew more about it. The more you know about the credibility of a source then of course it is going to change how you view this commercial. If it were created by a bunch of middle school students then you wouldn’t pay it much attention but if it were created by doctors then most people would stop and watch it. 3. I automatically loved this clip because I am a vegetarian and I don’t like fast-food restaurants like McDonalds, KFC, or many more. I think this is a great commercial since it speaks out against them but I am a little biased in my liking it. 4. I also know that obesity is at an all time high in the U.S. and I don’t think it is fair to pin the blame on fast food. Children aren’t able to go to the restaurants by themselves and pay for unhealthy food. The parents have to take them and fast food has taken over family time at the supper table. Most blame should be put on the parents who rely on fast food during their busy schedules.
This commercial is very short but there are many underlying meanings behind it. The producers of this mini film were very smart with the way they handled this topic. They were not blunt about how unhealthy a Big Mac is but instead they very clever. They show a consumer who is ready to consume his lunch but upon hearing how much fat is in this item of food, he decides not to eat it. By showing someone unwilling to eat the burger it makes the audience think about what they eat and whether or not it’s a good choice. This argument is fairly objective but only to a certain audience. Personally, I am not fazed by the fact that a Big Mac has so much fat because I don't care much about how healthy the food is that I eat. I should be more observant but at this point in my life, I have more important things to focus on. On the other hand, people who are conscientious about their weight will more than likely think twice before consuming a Big Mac next time they are at McDonalds. On a more global level, I think this ad should run on national television because as a nation, America has the highest level of obesity. People should pay more attention to what they eat because it’s not healthy to be overweight. And also, I think some people try to compensate for our high obesity rates by being overly skinny which also isn’t healthy. Too many people are on the extreme ends of the spectrum instead of being safely in the middle. I think the reason no major network company will run this ad is because it could lower profits for McDonalds but having less fast food restaurants would more than likely fix the problem.
1. This video clip is targetting everyone it can reach, all around the world. It is showing a man holding a Big Mac and it says that 52% of the calories in the McDonalds sandwich come from fat. This location of the spot influences its effectiveness greatly because the only people that are going to see this commercial are the people who search for it and are truly concerned. Maybe it is a good piece of information that the public should know about but are not going to see because they do not think about looking for this type of news. 2. Yes knowing more about Adbusters does change how I view the clip because i understand why they made it and the purpose is it supposed to serve. I feel that they have a good argument because this is what Adbusters is all about. They want the public to know the truth about what they are consuming and how other commercials make something like a Big Mac sound healthy. 3. Knowing more about the nutritional facts of the Big Mac does not change how I viewed this video clip because I was still repulsed and disgusted by what I learned from the video clip. Learning the nutrition information just added to what I was already feeling. This argument is not as effective because it just adds to what the audience has already learned so it does not make them feel any different. 4. After viewing the increasing in obesity trends throughout the United States, I was in shock at the rapid rate of this growing trend. This is a good argument because I learned earlier that McDonalds is the world's leading food retailer so it shows me that McDonalds probably played a huge role in the rapid obesity growth.
1.The immediate context, I believe, showed the willingness to eat the burger until the truth of its contents were revealed. As soon as the voice said "52% of calories in a Big Mac is fat" the person put it down. The intended audience would be anyone who eats at McDonalds or any fast food restaurant for that matter. The location of its spot really hurts the effectiveness. I haven't heard of the Adbusters until I did this assignment so I doubt anyone else has either. 2.Yes, it gives me the impression that they are trying to change the world. It kind of makes me want to say good for them because not many people would stand up against such a huge company. The argument is effective, however they could have done a little more. For instance, they had other items on the tray as well. So, why just target the burger? 3. I believe it would to some degree, but it just depends what nutrition information states. Then going back and seeing the commercial you could say it was a bit vague or not informat enough. It is still effective only because not many people would be willing to look at the nutrition information of a Big Mac. 4. No. I believe its the choice of the person and they should already know that fast food isn't the best choice. That argument is a bit weak. You can't always point the blame at a fast food restaurant. People need to make better descisions and realize that there are other ways then fast food.
The context of the add is that it's not trying to sell Big Macs but stop people from eating them. THe format is making the Big Mac look not attractive and by the way the actor slammed it down almost in disgust. THe audience that this is for inteded for is all of america that eats fast food. THe commercials effectiveness is limited because not to many people will visit the adbusters website.
2. Knowing more about adbuster does help me understand the clip. The name alone "Adbusters" shows that they are trying to mess with the normal ads that promote things to show the underlying context of things. I feel the video was effective argument because the way the Big Mac looks in the video and the facts the ad gives, it doesn't make me want a Big Mac 3. Knowing the information about Big Macs doesn't change how i view the clip. Even though I didn't know the nutritional facts before it states them during the clip. However, stating the facts of the Big Mac makes the argument more effective because it makes you think about what you're putting into your body. 4. Knowing obesity trends does effect how i view the clip. If i didn't know that most americans are getting to the obese level I wouldn't understand why this even exsisted. Since I do know that it makes the argument very effective.
1 The format of the video clip is at a nondescript lunch table, with the Big Mac being consumed by an average person. The intended audience is not just the youth of America but everyone who eats at fast food restaurants such as McDonald’s. Adbusters is trying to focus on the unhealthy eating patterns so many people have established and to reduce the growing amount of obesity in America. Being on Adbuster’s website greatly hinders the clip from getting to its target audience as very few of the people who enjoy McDonald’s go out of their way to see how unhealthy the food is. 2 I find the Adbuster’s argument that McDonald’s is unhealthy very effective. But I think the argument lacked depth as it did not address many of the other important issues that surround McDonald’s and similar places. They did not mention that McDonald’s, along with several other fast food places including Wendy’s and Burger King, have started selling healthier foods (such as milk, apple slices, and salads) so there are choices other than eating a burger where more than half the calories come from fat. They also don’t address the problem that fast food is cheap and sometimes all struggling families can afford to eat. 3 Knowing the nutritional information in some of McDonald’s foods only strengthens the effectiveness of Adbuster’s claim that McDonald’s is unhealthy (not that there was any real doubt). 4 Knowing that obesity is one of America’s biggest domestic issues, and possibly “the next big tobacco,” also strengthens the message that Adbusters is sending.
1. The immediate context of this video clip is to inform consumers of McDonalds about the truths of what they are really eating when they chose to eat a Big Mac and it was formatted to show the disgust and repulsion a consumer feels when they find out these truths about the Big Mac. This commercial's intended audience is basically all consumers of McDonald's food in order to better educate them about their meal choices. Since the commercial is only on Adbusters it is not very effective because it only reaches a few people who know about Adbusters rather than a large number of people it would reach if it was aired on television. 2. After reading more about Adbusters my views on the clip remained almost the same. I feel that the information for the clip came from a reliable source and wasn't just something someone threw together at the last minute. I believe that the Adbusters clip presents an effective argument. Most people enjoy eating something like a Big Mac but when presented with the harsh realities of how unhealthy it is, such as the clip, they may make different choices about the foods they consume. 3. The information given in the clip did not really change the way I viewed the clip simply because I was automatically disgusted when i heard that 52 percent of the calories in a Big Mac come from fat. I believe this argument is effective because most people are not going to want to eat something that is that unhealthy but also they have already been presented with this information so it does not change the way they feel that much. 4. Knowing the obesity trends in the United States only strengthened my already existing feelings about the video clip. Although fast food can not be completely blamed for the increase in obesity it plays a large role and I think it would be smart to offer healthy alternatives to fries and burgers, such as McDonalds has begun to do in their happy meals. I feel as though this is a good argument because lots of people eat McDonalds so therefore it plays a partial role in the rapid growth in obesity trends.
13 comments:
Since there's no open captions for me to understand what it is talking about but its action shows how a burger looks and how big it is for people to eat. Maybe it was talking how unhealthy to eat it for your life. On television, people who works for any commercial television network might want a large something to catch audience's attitude, who watches television, however this kind video clip might be not so interesting for people to watch it so they would ignore it anyway.
Maybe if we prove more evidences about McDonald's unhealthy nutrition food and show daily how employees cook, clean, put food in same food... etc. It could get audience's attitude.
Mostly vegans or vegetians would be happy to obey to protect against fast food but whole United States people might be disagree with us even if we told them that is not healthy food for them.
The immediate context of this video clip was for not only America but could be generalized for the entire world. The comercial for the Big Mac was formatted to give the audience the knowledge of what they would be eatting if they consumed a Big Mac. However, they did not just say the amount of fat in a Big Mac or "Don't eat it!" They showed the McDonald's burger ready to be comsumed by a buyer, who recalls the disturbingly disgusting facts about the burger, only to end it with the guy deciding not to eat it. This was to show the audience the choice they should make, not only for with a Big Mac but all fatty junk foods. The reason this ad might not be able to be aired on television is because this ad simply isn't up to the normal standards of television ads. Whenever television posts an ad against a certain topic. i.e. cigerettes or fatty foods, there has to be a certain lightness to the subject. However, this ad gives the claim of policy (saying no to fatty foods) in such away that the consumer feels that it is still up to them to choose what to do on this subject. However, the American audience has been hearing the same facts of how fast food is bad for the body for years, so this ad has no real effect on its views. Though because it has never been shown on television the number of viewers are limited at best and so it cannot work on the general audience. And without a large, diverse audience, how can someone tell if the commercial was all that effective?
I think that the immediate context of this video clip is to make people realize that fast food is bad for you or maybe this video clip was to persuade the people to stop eating junk food. The intended audience is for everybody and how bad it is for the body. I think we all know how bad fast food is such as McDonalds, Wendy’s, Bojangles, Jack in the Box, etc., but we eat the food because we like it. The location of the spot influences its effectiveness by notifying the audience to watch out what they eat. I think the reason why this ad is not on television because it’s not strong enough to transfer on the television standard. The video clip needs to be longer and add the main points to make it effective and make people realize how bad it is for the body.
What a strange commercial. I was not interested in it at all. Actually, I think it could have done better. McDonald is really popular all over the world today. So if you want their customers to not buy a big mac for lunch or dinner you need to do better. Yes, it could be that someone's attitude does not like the big mac and want to inform everyone that it is really unhealthy. But the advertisers must understand that when McDonald's advertised for their customers they make sure that they grabbed the audiences' attention. Indeed, it is true that fast food are the worse food for every person but still fastfood restuarants are not going out of business. It just that when getting people's attention about food make sure it has something in the ad that really makes it grossed for everyone.
After reviewing the video clips, and being disgusted I believe the intended audience of this video was for Americans, because people in the public are always talking about how over-weight the American is. The clip intentionally says that “52% of the calories come from fat.” So, why should we eat this food, that is way unhealthy and only puts on more pounds. Adbusters doesn’t change how I view the commercial , I think they should get their own commercial time because they show what is really going in the burger joints. It presents the truth of why Americans are over-weight. Also the fact that it’s McDonalds, McDonalds food is full of fat, and it’s not healthy. I think this argument is very affective to me. It makes me not want to eat McDonalds because of all the fat that is in one hamburger,gross. The trends of obesity around the world only more helps my decision to be careful what I eat, and be careful how much McDonalds I eat. I believe that all Americans should cut back on the fast food, and take more control over what they put in their mouth. Do you really want more fat going into your thighs ladies? That’s what I thought, none of us do.
1.
The main context of this video clip is a claim of policy. It is urging people anywhere in the world with a McDonalds to take a specific stand and course of action. I think they do the desired action in the video by having a Big Mac consumer ready to eat his/her burger. Then they tell him/her the nutrition facts of their meal and they put it down.
Since most people don’t know about Adbusters or what it is then this commercial is very effective at all. How do you expect this clip to influence anyone when they don’t even know it exists?
2.
I went to the website given in the glossary for Adbusters and learned that it is a journal of mental health. I still don’t know the purpose but I’m sure it would help if I knew more about it. The more you know about the credibility of a source then of course it is going to change how you view this commercial. If it were created by a bunch of middle school students then you wouldn’t pay it much attention but if it were created by doctors then most people would stop and watch it.
3.
I automatically loved this clip because I am a vegetarian and I don’t like fast-food restaurants like McDonalds, KFC, or many more. I think this is a great commercial since it speaks out against them but I am a little biased in my liking it.
4.
I also know that obesity is at an all time high in the U.S. and I don’t think it is fair to pin the blame on fast food. Children aren’t able to go to the restaurants by themselves and pay for unhealthy food. The parents have to take them and fast food has taken over family time at the supper table. Most blame should be put on the parents who rely on fast food during their busy schedules.
This commercial is very short but there are many underlying meanings behind it. The producers of this mini film were very smart with the way they handled this topic. They were not blunt about how unhealthy a Big Mac is but instead they very clever. They show a consumer who is ready to consume his lunch but upon hearing how much fat is in this item of food, he decides not to eat it. By showing someone unwilling to eat the burger it makes the audience think about what they eat and whether or not it’s a good choice. This argument is fairly objective but only to a certain audience. Personally, I am not fazed by the fact that a Big Mac has so much fat because I don't care much about how healthy the food is that I eat. I should be more observant but at this point in my life, I have more important things to focus on. On the other hand, people who are conscientious about their weight will more than likely think twice before consuming a Big Mac next time they are at McDonalds. On a more global level, I think this ad should run on national television because as a nation, America has the highest level of obesity. People should pay more attention to what they eat because it’s not healthy to be overweight. And also, I think some people try to compensate for our high obesity rates by being overly skinny which also isn’t healthy. Too many people are on the extreme ends of the spectrum instead of being safely in the middle. I think the reason no major network company will run this ad is because it could lower profits for McDonalds but having less fast food restaurants would more than likely fix the problem.
1. This video clip is targetting everyone it can reach, all around the world. It is showing a man holding a Big Mac and it says that 52% of the calories in the McDonalds sandwich come from fat. This location of the spot influences its effectiveness greatly because the only people that are going to see this commercial are the people who search for it and are truly concerned. Maybe it is a good piece of information that the public should know about but are not going to see because they do not think about looking for this type of news.
2. Yes knowing more about Adbusters does change how I view the clip because i understand why they made it and the purpose is it supposed to serve. I feel that they have a good argument because this is what Adbusters is all about. They want the public to know the truth about what they are consuming and how other commercials make something like a Big Mac sound healthy.
3. Knowing more about the nutritional facts of the Big Mac does not change how I viewed this video clip because I was still repulsed and disgusted by what I learned from the video clip. Learning the nutrition information just added to what I was already feeling. This argument is not as effective because it just adds to what the audience has already learned so it does not make them feel any different.
4. After viewing the increasing in obesity trends throughout the United States, I was in shock at the rapid rate of this growing trend. This is a good argument because I learned earlier that McDonalds is the world's leading food retailer so it shows me that McDonalds probably played a huge role in the rapid obesity growth.
1.The immediate context, I believe, showed the willingness to eat the burger until the truth of its contents were revealed. As soon as the voice said "52% of calories in a Big Mac is fat" the person put it down. The intended audience would be anyone who eats at McDonalds or any fast food restaurant for that matter. The location of its spot really hurts the effectiveness. I haven't heard of the Adbusters until I did this assignment so I doubt anyone else has either.
2.Yes, it gives me the impression that they are trying to change the world. It kind of makes me want to say good for them because not many people would stand up against such a huge company. The argument is effective, however they could have done a little more. For instance, they had other items on the tray as well. So, why just target the burger?
3. I believe it would to some degree, but it just depends what nutrition information states. Then going back and seeing the commercial you could say it was a bit vague or not informat enough. It is still effective only because not many people would be willing to look at the nutrition information of a Big Mac.
4. No. I believe its the choice of the person and they should already know that fast food isn't the best choice. That argument is a bit weak. You can't always point the blame at a fast food restaurant. People need to make better descisions and realize that there are other ways then fast food.
The context of the add is that it's not trying to sell Big Macs but stop people from eating them. THe format is making the Big Mac look not attractive and by the way the actor slammed it down almost in disgust. THe audience that this is for inteded for is all of america that eats fast food. THe commercials effectiveness is limited because not to many people will visit the adbusters website.
2. Knowing more about adbuster does help me understand the clip. The name alone "Adbusters" shows that they are trying to mess with the normal ads that promote things to show the underlying context of things. I feel the video was effective argument because the way the Big Mac looks in the video and the facts the ad gives, it doesn't make me want a Big Mac
3. Knowing the information about Big Macs doesn't change how i view the clip. Even though I didn't know the nutritional facts before it states them during the clip. However, stating the facts of the Big Mac makes the argument more effective because it makes you think about what you're putting into your body.
4. Knowing obesity trends does effect how i view the clip. If i didn't know that most americans are getting to the obese level I wouldn't understand why this even exsisted. Since I do know that it makes the argument very effective.
1
The format of the video clip is at a nondescript lunch table, with the Big Mac being consumed by an average person. The intended audience is not just the youth of America but everyone who eats at fast food restaurants such as McDonald’s. Adbusters is trying to focus on the unhealthy eating patterns so many people have established and to reduce the growing amount of obesity in America. Being on Adbuster’s website greatly hinders the clip from getting to its target audience as very few of the people who enjoy McDonald’s go out of their way to see how unhealthy the food is.
2
I find the Adbuster’s argument that McDonald’s is unhealthy very effective. But I think the argument lacked depth as it did not address many of the other important issues that surround McDonald’s and similar places. They did not mention that McDonald’s, along with several other fast food places including Wendy’s and Burger King, have started selling healthier foods (such as milk, apple slices, and salads) so there are choices other than eating a burger where more than half the calories come from fat. They also don’t address the problem that fast food is cheap and sometimes all struggling families can afford to eat.
3
Knowing the nutritional information in some of McDonald’s foods only strengthens the effectiveness of Adbuster’s claim that McDonald’s is unhealthy (not that there was any real doubt).
4
Knowing that obesity is one of America’s biggest domestic issues, and possibly “the next big tobacco,” also strengthens the message that Adbusters is sending.
1. The immediate context of this video clip is to inform consumers of McDonalds about the truths of what they are really eating when they chose to eat a Big Mac and it was formatted to show the disgust and repulsion a consumer feels when they find out these truths about the Big Mac. This commercial's intended audience is basically all consumers of McDonald's food in order to better educate them about their meal choices. Since the commercial is only on Adbusters it is not very effective because it only reaches a few people who know about Adbusters rather than a large number of people it would reach if it was aired on television.
2. After reading more about Adbusters my views on the clip remained almost the same. I feel that the information for the clip came from a reliable source and wasn't just something someone threw together at the last minute. I believe that the Adbusters clip presents an effective argument. Most people enjoy eating something like a Big Mac but when presented with the harsh realities of how unhealthy it is, such as the clip, they may make different choices about the foods they consume.
3. The information given in the clip did not really change the way I viewed the clip simply because I was automatically disgusted when i heard that 52 percent of the calories in a Big Mac come from fat. I believe this argument is effective because most people are not going to want to eat something that is that unhealthy but also they have already been presented with this information so it does not change the way they feel that much.
4. Knowing the obesity trends in the United States only strengthened my already existing feelings about the video clip. Although fast food can not be completely blamed for the increase in obesity it plays a large role and I think it would be smart to offer healthy alternatives to fries and burgers, such as McDonalds has begun to do in their happy meals. I feel as though this is a good argument because lots of people eat McDonalds so therefore it plays a partial role in the rapid growth in obesity trends.
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