Tuesday, September 16, 2008
9. Analyzing an Image
Find an image online that you think is worth analyzing. In your post, explain what argument the image makes, and tell us what types of appeals the image relies upon to make that argument (refer to some of the points on page 254 to help you think about this). Please include a link to the photograph, too. Due Wednesday, 17 September.
Subscribe to:
Post Comments (Atom)
17 comments:
Online there is a picture advertisement for Formula Toothpaste. In this ad there is a picture of a man "ripping" the board off of the iron posts of the billboard. Formula Toothpaste is trying to convince their audience that Formula Toothpaste makes your teeth extraordinarily strong. While the general populace knows that it is not possible for teeth to ever be strong enough to rip off a billboard, putting teeth in such an outlandish position the general viewer will still desire to see such pearly white teeth doing such an awesome act and desire to have that set of teeth. And since this advertisement says that only Formula Toothpaste can get your teeth to become that strong, the next time the people stop into purchase toothpaste they will consider Formula toothpaste to get the same strong and white teeth. This ad uses a claim a cause, saying that if you use Formula Toothpaste than your teeth shall become just as strong. Yet the advertisers use an emotional appeal. Everyone wants strong healthy teeth, no one wants weak disgusting teeth, and if Formula Toothpaste gives strong healthy teeth than that is the toothpaste needed to feel good about yourself.
http://www.toxel.com/wp-content/uploads/2008/06/ca9.jpg
An image I found was a colgate advertisement. In the picture it has a little old man smiling, with no teeth, and a bunch of boxes of colgate behind him. The picure is quite funny, but it may have gone too far. By showing the man with no teeth it may deter some people from buying the product because they wouldn't want their teeth to end up that way. On the other hand, the picture could be saying if you don't use our product, this is what your teeth will look like. That's a claim of cause. It could also be using a claim of value, in that it shows the quality of teeth you could have if you don't use their product. Ultimately though, I think it draws on it's ability to make their audience laugh to sell their product.
http://ishmeet.wordpress.com/2006/10/05/interesting-advertisements/
Over the various years there have been many “Got Milk” ads. Recently the milk company took advantage of the summer Olympics. The milk company produced an ad with United States Olympic competitors. By providing an ad with recognizable people they are allowing more of a connection with the audience who is viewing the ad.
The ad basically claims that if you drink milk, you will be strong and go for the gold like the Olympic competitors. By showing the famous white milk mustache they are saying that they do drink milk and you should too. But not for any reason, because you can put a white milk mustache on anyone, but because these are Olympic athletes and that makes all the difference.
The ad uses a basic visual appeal. They provide the United States flag for a background to make it significant from any other milk ads, normally with a black background, because it is special time and ad. They show the competitors in white outfits to make the group more unified. All of the competitors are also in shape and at the top of their game. So by showing all of this the milk company hopes that you realize, “Hey, look at what they did, maybe if I drink milk I will be just like them!” By doing this the milk company is doing their job and getting you to buy your product.
http://bp0.blogger.com/_2oq2bSN-S9o/SJSA8CN6Q-I/AAAAAAAABco/pn8hpknjGIc/s1600-h/got+milk+olympics+ad.jpg
As Rachel told me to find any advertisement, I found on the PETA website and found some of them are related to "don't wear fur" as you can see many people on pictures as naked or wear vegetables or use pets to show if you love your own pets and don't wear them for fur to encourage anyone who cares for animals to not wear any real fur. However, if people see this, they might get confused that meaning to them. They might think if people on picture wants us to be naked to support for animal rights like my friend used to think. But this meaning is really that people naked on pictures say that they will be naked rather than wearing any fur but that doesn't mean we have to be naked for animals' sakes. Some other pictures show that they would be vegetarians rather than meat-eater or show their pets on pictures that they love them as best friends and would do anything for them from being crude. Also pictures of animals being crude in the lab or by other people killing for food or fur to make us feel bad for them. These people who made them hope to make people realize that animals are in trouble and need our help by supporting PETA and stopping the animal crudity.
Here's a website to see images:
www.peta.org.uk/mc/ads-ads.asp
http://www.coregraphic.com/Images/Advertising%20Images/GatoradeAd.jpg
This picture is really not that strange. Most of you seen it in ads already. This is an advertisement of Gatorade Drinks. The picture has a candlestick with a water flame and and a water vibration behind it. But, really it is the words of in the ad that really gets you. "It's science... it's proven"this explain the product is proven by scientists in the company lab and it really works for people. This is a claim of authority I think because the company and saying that they have already proven their point. This ad uses a claim of cause because thye're saying if you drink gatorade then you'll be like the great altheics.
An interesting advertisement I found was from another country but it has a man standing in front of a picture of a cheeseburger and underneath the picture is a "caution: wet floor" sign. This advertisement implies that the cheeseburger pictured will make the consumer drool so much that the floor may become slippery. The message being displayed in this advertisement is not straight forward, which makes the person viewing the advertisement think about what is being said. This image attracts people because it is bright and there are many colors not to mention the bright yellow sign underneath. The advertisement also suggests that we should all go out and get one of these delicious burgers because it is so tasty that your mouth will water uncontrollably. This ad definitely makes me hungry.
gozino.blogspot.com/2007_09_09_archive.html (controversial advertisement)
Image: There are two girls who are made to look like they are sniffing cocaine when, in reality, they are sniffing nothing and the "cocaine" is a white dress.
This controversial image is for Sisley "fashion junkie".
I found this image somewhat disturbing; the way the fashion business is trying to reach out to the youth also helps to promote illegal and deadly drugs. This is definitely a cutting edge advertisement. While the image is disturbing, I also find it beautiful. I’m not sure if there is meant to be some kind of element of humor or not but I think it is possible there might be. The intended audience of this image and many others like it are the teens and young adults of America. The argument is that why waste money on illegal drugs that could potentially harm you when you could be buying Sisley fashion products which make you look gorgeous. I’m honestly not sure what the appeal is here but I think it might be a combination of logos and pathos; it’s just taken to the extreme. I don’t think this is a good image because I think it hurts the company more than it helps bring in customers.
The image creates the argument to stop global warming. I think the appeal in the global warming image is pathos because it is emotional. The earth with the fire in the image is emotional because people are going crazy that we need to stop global warming right away. Many people have the same thoughts to stop global warming. It is one of the biggest problems we have in the world. The image is colorful and busy because it engages people's emotions to stop global warming. The image its self is not big but the text and the argument is what makes this image big. The size of the image is pretty big because it attracts people's attention. The image doesn't have humor, it is more serious. The audience of the image is to get the congress and president to stop global warming. This image of global warming appeals to our environment and affects the people in this world. The image attracts us to read the text.
http://www.stanford.edu/group/ccr/blog/visual%20argument.jpg
http://www.stanford.edu/class/linguist34/advertisements/43aveda/43aveda.jpg
Here is a picture advertisement for Aveda body care products. The overall theme for this ad is to convince consumers to buy an amazing body care product, that looks fun to use judging by the picture. The laughing girl is what really caught my attention, she looks like she is having fun and she looks clean. I think the targeted audience for this ad would be women of course, because it is body care made for women. This image states an image of appeal of pathos, because it makes us want to buy the product and feel as happy as the girl looks to be. I think the argument to be made with this picture is that, I don't think anyone ever looks that happy while in the shower. When your in the shower your basically focused on getting clean, relaxing, and/or getting out.
http://www.notobacco.org/photos/large/photo46.jpg
The image I chose was one of a wooden coffin that has cigarettes in it with the words "New crush-proof box" at the top. This ad is similar to the TRUTH ads that are shown on television. The coffin in the ad represents the box of cigarettes and all the good things cigarette companies try to point out while avoiding the truth of what may eventually happen to someone who smokes. It is trying to convince its audience that although cigarette companies sugar coat all the tragedies that come along with smoking the greatest consequence is potentially death. This ad makes an emotional appeal to its audience since most people know or are close to someone who smokes and would not want them to have the potentially fatal side effects of smoking. The ad also presents its audience with the claim of cause that once again if someone is a smoker there is the possible side effect of death.
http://images.businessweek.com/ss/07/04/0426_dow/image/2_great_depression.jpg
The image I chose was a picture taken during the Great Depression. It is a black and white photograph of a couple men walking down the street and there is a big billboard that says, “JOBLESS MEN KEEP GOING WE CAN’T TAKE CARE OF OUR OWN”. The mean walking down the street have their heads down and their posture it slumped due to the loss of jobs and the state the country is in. The appeal to the people I the photograph would be pathos because their emotions of depression is radiating through the computer screen; it is as if you can feel their pain. The billboard is the logos appeal because its logic in stating the difficulty of being successful during the time period. For one, all of the letters are capitalized, and that may mean that company is very serious about what they are saying and are fed up with what is going on. Also the last statement, “WE CAN’T TAKE CARE OF OUR OWN” is saying that the small amounts of employees that company has isn’t getting the substantial treatment they deserve. Those employees’ needs aren’t being met because the company physically cannot provide them, it is not because they are cutting corners. Through the emotions of the people and the statement on the billboard you can gather that the argument of this picture is how real and how difficult that time was for those people. And nothing can be changed about it today, but hopefully it is a motivation to keep our country away from ever seeing a time like that again.
Online there is a picture of a Nike advertisement of a kid peeing on the wall with a "Just Do It" sign on the wall. This advertisement can be taken a bad way. In one perspective its a little kid showing indecent exposure and we all know you can't do that. But another aspect is its taken in a 3rd world country and these kids don't even have shoes. Even though the advertisement can be taken a good way because everyone notice a "Just Do It" sign and realizes Nike because they are such a big company. This advertisement could be taken a bad way and end up hurting the Nike company.
http://ishmeet.wordpress.com/2006/10/05/interesting-advertisements/
This is a cause and effect appeal used in advertisement. Because Nike chose to advertise a kid with indecent exposure, and a 3rd world country, it could end up causing damage to there name. But it could also cause them a little humor to the name and people will still use there name brand clothes and shoes.
I found a picture online for an Herbal Essences Fruit Fusions advertisement. It has a picture of a girl smiling or laughing as if she has just used the shampoo and conditioner. Her hair is done perfectly and it is shiny and alive. This picture is trying to portray happiness and livelihood, with is a pathos appeal, to its viewers and trying to show everyone that if you use this product then you will feel better and your hair will look better and look healthier. The logo that is also printed on the ad states, "Give Your Morning a Juicy Burst." It is implying that if you use Herbal Essences Fruit Fusions, your day will start off better and you will feel more alive. This picture makes girls want to use this product because of the way the girl looks in the advertisement and the way her hair looks. It gives you a better emotional feeling about yourself when you see this smiling girl with perfect hair and it makes you want to look the same.
oops...here is my picture link...
http://www.herbal-essences.co.uk/citruslift/img/giveyour.jpg
The picture advertisment that I picked was for Nike shoes. In the picture it has a baseball player jumping over the wall to catch a ball. It is a good example of Pathos. On the side of the picture it says "just do it." It show that if you have nike shoes on then if you try something that seems impossible you will give you the ability to do it.
http://aidal.net/wp-content/uploads/2008/03/117.jpg
Post a Comment